Metaphor: to transfer or carry across

a comprehensive guide

Welcome on a short journey through the art and science of metaphors. Metaphors, derived from the Greek ‘metapherein’—meaning "to transfer or carry across"—are more than mere figures of speech. They are powerful cognitive tools that bridge disparate concepts and unlock new realms of understanding. In this post, we'll explore how metaphors captivate us, linking the familiar with the unexpected to create lasting impressions. We'll also have a quick dip into the neurological processes that occur when a metaphor is used. Whether you're a writer looking to enhance your craft and apply your skills more deliberately, or a reader keen to deepen your understanding, I hope you'll find some valuable insights into how metaphors influence our thoughts, emotions, and perceptions.